Every startup is unique. Every startup’s growth is unique. In an ocean of data it is hard to see the real growth metrics. Web analytics provide hundreds of data points for your startup. Which data points to focus on, is sometimes a challenge to figure out. In early stage, most startups focus on vanity metrics. These are the metrics that make you feel good but don’t contribute significantly to the success. Metrics like number of.. Read More
31 Email Marketing Tips To Get Maximum ROI from Campaigns
Email marketing is one of the most reliable online marketing channels, which provides higher ROI if done the right way. It is more personal, direct and works well if you understand your audience. Here are some of the best practices & email marketing tips that will help you get maximum ROI from your email marketing campaigns. Segment your email addresses. Give your users what they want. Don’t spam all with everything. Set email collection.. Read More
How to Turn Abandoning Visitors Into Customers Using Exit-Intent Popups?
Do you know, more than 70% of your website visitors leave without any conversion? No sales, no signups and no subscriptions to your newsletter. Similarly, only one in 400 visitors gives you her email id. It is very hard to bring people back once they leave your website. Among many solutions, one tool that businesses have started using is exit-intent technology. Those popups (sometimes annoying) that you see the moment your mouse cursor tries to leave.. Read More
New Facebook Event Ads for Pages As Event Marketing Tool
Facebook has recently launched a new tool for Pages to promote Facebook events. Now, as a Facebook Page owner you can advertise your events in users’ news feeds. It will look something like this on mobile devices – Facebook says 400 million people around the world use events every month. 30% of those events are created by Facebook Pages. So, to make it easier for Pages to promote their events, Facebook announced this new feature. Previously.. Read More
4 Crucial Stages of Your Startup’s Failure
Around the world, hundreds of ideas are given the shape of MVP every day. Those ideas go a long way before actually turning market fit and then even profitable. In between, many stages are set for your startup’s failure. You get an idea, sometimes out of curiosity, out of necessity or inspired by something or to compete on a different feature set with the same product in the market. The idea comes in mind… Read More